Dear Moderator,
Welcome to my blog. I hope you like reading this as much as I did working on it. All of my work is clearly labelled on the right. I hope you appreciate my coursework and the journey which develops along my blog.
Thank you, Morgan.
Morgan Russell A2 Coursework
Wednesday 29 April 2015
Monday 27 April 2015
Saturday 28 February 2015
Friday 27 February 2015
Thursday 26 February 2015
Evaluation Question 2
HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
Both my main product and ancillary texts conform to the
‘indie’ genre. I made all the texts fit to this genre purposely. I have took
inspiration from many other indie texts so my product fits the genre as well as
possible. On my ancillary texts I have used the same colour scheme and font –
which could be associated with that of the indie genre – I will elaborate on
this later. My music video differs from both the poster and digipak as it is in
quite a dim setting without the vibrant colours; it still suits the indie genre
though.
The approach I have adopted for my ancillary texts has been
minimalistic. They both easily standout due to the vibrant yellow colour and
the font also stands out as it is in a relatively big size and bold. The video
is minimalistic, but not in the same way. My video is set in a venue with no
one around and just the band playing their instruments/singing. I feel that
this is minimalistic; it is very similar to some of Jaws videos – notably Think
Too Much, Feel Too Little. It is not complicated with any cuts to outside of
the venue as it is just the band playing their song. The cuts may be seen as
not minimalistic as there are plenty of them however I did this as I felt it
would draw the viewer in. The lighting in my video is also fairly dim and not
vibrant, like the yellow on the ancillary texts; but I feel that my band make
up for this in the video. The lead singer is enthusiastic and moving around the
stage and this. I feel that the combination of both my main product and the
texts is very effective. I have also not put any effects on the video therefore
this makes it simplistic as well, I was going to perhaps but the Bad TV and
Aged Film effects on but decided not to for this reason.
The aim of all 3 of my products was the fit this ‘indie’
genre which I have talked about. My main text does this is many ways. Firstly,
the clothes that the band members are wearing fits the genre, they are wearing
baggy t-shirts, my bassist is wearing a Lyle and Scott t-shirt for example.
This is what ‘indie’ people may see as fashionable and choose to wear,
therefore hopefully it would be effective as it would draw in my target audience.
A second way my main text has fit the ‘indie’ genre is through the instruments
being used. There is one drummer, 1 bassist and 1 guitarist. This is usually
what an indie band consists of, sometimes the lead singer has a guitar as well.
In my draft I had given the lead singer a guitar but I didn’t feel it worked
well as it limited his ability to move around the stage and his enthusiasm
didn’t come through as well I had hoped. Finally the scene where my video is
filmed ‘The Cookie Jar’ in Leicester city centre is an indie venue, this goes
to show how I have tried my hardest for my main text to fit the genre.
My ancillary texts are similar to each other and the main
product in the way that the certain styles that I have attempted to emulate are
consistent and repeated to ensure the combination is effective. This can be
shown through how my digipak and poster are similar; they both use the same
colour scheme (yellow and black) and use the same font (Bebas Neue). I chose
these colour schemes as I thought they were pretty different from the
mainstream style of posters and I used the font as I had previously used it on
my AS coursework and really liked it then, I feel that it stand outs, looks
quirky and looks professional at the same time. They are also both symmetrical,
as the writing is always in the middle of the background, this is so that it
will stand out and attract the attention of readers. I feel that my digipak and
advert is what ‘indie’ people will be looking for as it stands out and looks
quirky. I haven’t used pictures on either of these in order to simply just draw
the audience in with writing. I feel that my posters replicate that of the
Hard-Fi – Stars Of CCTV album cover. I feel this looks straight to the point
and is clean and professional.
Some people could say that the combination between my main
product and ancillary texts in ineffective. This is because my band doesn’t
exactly look smart, like the posters do. They are in baggy t-shirts and jeans
as opposed to smarter clothes – I do feel that they look indie though and as
the venue is professional and simplistic it makes up for it. The clothing is
very similar to that of bands like Jaws and Palma Violets, so I would say that
it is indie and the combination is in fact effective.
Wednesday 25 February 2015
Friday 19 December 2014
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